TDK EXPANDS POPULAR "CD'ING" AUDIO CASSETTE LINE WITH PREMIUM-GRADE NORMAL-BIAS CD'ING I FORMULATION

-- Also Adds New 74-Minute Length In High-Bias CD'ing II Line --

PORT WASHINGTON, NEW YORK, January 9, 1997 -- TDK today expanded its popular line of CD'ing audio tape with the addition of CD'ing I, a premium-grade normal-bias formulation. New CD'ing I cassettes are designed for use by active music lovers looking for a tape that simplifies product selection while maximizing recording quality. The new CD'ing I cassette is specifically designed for total ease-of-use and superior sonic performance by today's demanding "CD generation."

The CD'ing I formulation features exceptionally wide dynamic range and reduced modulation noise, combined with an extra-strong housing and transparent RC mechanism which makes it ideal for high-speed dubbing applications, as well as for use in boomboxes, mini systems, dual-well cassette decks and headphone stereos.

Both TDK CD'ing I and CD'ing II cassettes are packaged in bright, eye-catching wrappers that prominently display an oversized CD image -- making it easy for consumers to find the right tape for their CD recording.

New 74-Minute CD'ing II Cassettes

TDK is also expanding its CD'ing II line of cassettes with a new 74-minute length. CD'ing II is a high-output, high-resolution Avilyn Type II formulation specially engineered to ensure faithful CD reproduction.

"Today's heavy music purchasers are accustomed to the convenience and quality sound of CDs," noted Bob Roney, TDK's Vice President of Consumer Sales. "These consumers are not hi-fi ?buffs', but they do know great CD sound, and they want to enjoy the same high-quality sound in their home and portable recordings. CD'ing I and CD'ing II cassettes are the perfect solution. They are engineered to work ideally in boom boxes and dual-well cassette decks. And their icon-based packaging makes it easy to locate on retailer's shelves."

TDK CD'ing I cassettes are available in 74-, 90- and 120-minute lengths and are available as singles, 2- and 4-packs. TDK CD'ingII cassettes are available in 60-, 74-, 90- and 110-minute lengths and are available as singles, 3-,4- and 5-packs.